Ted Neward wrote about it first:

a great deal of the modern video game can, and undoubtedly will, make its way into the enterprise software arena

Now, Newsweek is picking up a similar story:

a new trend of applying game features to nongame consumer applications

I really wanted to write about this, after reading Ted's post, but never got around to actually do it. Suffice it to say: we totally agree with this theory. I'll leave figuring out how we're going to apply it to you.